Business Studies: Rubric for Coursework

AO1: Knowledge and Understanding (max 15 marks)
1-3 4-6 7-9 10-12 13-15
Very limited knowledge and understanding, poorly applied Basic knowledge shown, with business aims and objectives stated Knowledge used to recognise business concepts related to the situation or problem Sound knowledge and critical understanding Excellent knowledge and critical understanding
AO2: Collection of Data (max 10 marks)
1-2 3-4 5-6 7-8 9-10
Attempt made to gather information from at least one source. Sources unrelated to the business problem/situation Attempt made to gather some relevant information but only limited sources used Information collected is relevant to the business problem and appropriate research methods used Information is clearly linked to the topic set and an appropriate range of research methods is used throughout Well designed research carried out effectively, fully investigating the business problem/situation and collecting all the relevant information
AO3: Analysis and Interpretation (max 15 marks)
1-3 4-6 7-9 10-12 13-15
Limited attempt to organise material into parts Limited attempt to organise material in a logical manner but no comments, just an acceptance of the views of others Work planned in a logical manner with an attempt to break down material in a clear and sensible way to try to answer the question posed in the title Work planned in a logical manner, business ideas well applied to the topic Evidence of original and clear analysis of the topic with relevant and accurate use of business ideas
AO4: Evaluation (max 10 marks)
1-2 3-4 5-6 7-8 9-10
Very limited conclusion drawn, makes unsupported personal opinions not related to the data Brief conclusion drawn, personal opinions have some connection with the information gathered Conclusion drawn from the evidence but is not an answer to the question posed in the title Personal and justified conclusion related to the question posed in the title and drawn from the evidence collected A reasoned and justified conclusion based on the evidence collected and a clear answer to the question posed in the title

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