| AO1: Knowledge and Understanding (max 15 marks) |
| 1-3 |
4-6 |
7-9 |
10-12 |
13-15 |
| Very limited knowledge and understanding, poorly applied |
Basic knowledge shown, with business aims and objectives stated |
Knowledge used to recognise business concepts related to the situation or problem |
Sound knowledge and critical understanding |
Excellent knowledge and critical understanding |
| AO2: Collection of Data (max 10 marks) |
| 1-2 |
3-4 |
5-6 |
7-8 |
9-10 |
| Attempt made to gather information from at least one source. Sources unrelated to the business problem/situation |
Attempt made to gather some relevant information but only limited sources used |
Information collected is relevant to the business problem and appropriate research methods used |
Information is clearly linked to the topic set and an appropriate range of research methods is used throughout |
Well designed research carried out effectively, fully investigating the business problem/situation and collecting all the relevant information |
| AO3: Analysis and Interpretation (max 15 marks) |
| 1-3 |
4-6 |
7-9 |
10-12 |
13-15 |
| Limited attempt to organise material into parts |
Limited attempt to organise material in a logical manner but no comments, just an acceptance of the views of others |
Work planned in a logical manner with an attempt to break down material in a clear and sensible way to try to answer the question posed in the title |
Work planned in a logical manner, business ideas well applied to the topic |
Evidence of original and clear analysis of the topic with relevant and accurate use of business ideas |
| AO4: Evaluation (max 10 marks) |
| 1-2 |
3-4 |
5-6 |
7-8 |
9-10 |
| Very limited conclusion drawn, makes unsupported personal opinions not related to the data |
Brief conclusion drawn, personal opinions have some connection with the information gathered |
Conclusion drawn from the evidence but is not an answer to the question posed in the title |
Personal and justified conclusion related to the question posed in the title and drawn from the evidence collected |
A reasoned and justified conclusion based on the evidence collected and a clear answer to the question posed in the title |